Study of Fashion and Consumer Loyalty 2.0

The study aims to investigate the influence of 2.0 means on the consumption of fashion products and investigate the consumer’s search strategy for online fashion. Focused research tasks were assigned to participants in order to investigate the behavior of female consumers in the online fashion sector.

The study was done with 100 participants from Madrid and Barcelona. They were all women between the ages 20 and 34. They all had either an intermediate or advanced skills as Internet users.

Upcoming Study : Health, pharmaceuticals, and the behavior of patients and their family members

We just stated up and are already preparing our second study! It will be focused on health, pharmaceuticals, and the behavior of patients. We are putting the pieces of the study together now. It will be presented by Olga Fernández Deleito. We would like to invite you to participate. If you are interested, please don’t hesitate to contact us.