Tenmodai is a Center of Social and Digital Interaction  that attempts to analyze technology’s impact on people.

Studies recently conducted

Fashion and Consumer Loyalty 2.0

The study aims to investigate the influence of 2.0 means on the consumption of fashion products and investigate the consumer’s search strategy for online fashion. Focused research tasks were assigned to participants in order to investigate the behavior of female consumers in the online fashion sector.

Study on Youth and Social Networks

This study was conducted on a sample of Spanish users between 14 to 22 years old, who surf the Internet at least 5 hours a week. The study was completed during a focus group conducted with several youth at the SMX Madrid 2008, the most important search engine marketing and social networks event in the world.